Screen Magazine - Index

Screen Magazine - Screen Magazine: Vol. 29, Issue 22 - Index

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CHAMILIA HOOKS UP WITH OLSON FOR HOLISTIC BRAND
DEVELOPMENT
OLSON (Minneapolis), one of the fastest-growing agencies in
the country, announced it has been named agency of record
for Chamilia (Minneapolis), a privately-held personalized jewelry
company with a focus on high quality bead products. OLSON will
champion its branding and marketing initiatives.
“Chamilia is experiencing rapid international growth within the
jewelry, gift and fashion accessory markets,” said Michael Flaherty,
Chamilia’s VP of Business Development/Partner. “OLSON quickly
jumped to the top of our list when we started interviewing agencies.
Their proven track record, brand building focus, entrepreneurial
culture and people are the perfect fit for Chamilia.”
As a holistic partner, OLSON will touch nearly every aspect
of Chamilia’s marketing efforts, from packaging to digital
experience.
“Like OLSON, Chamilia has an entrepreneurial spirit and passion for
building community around a big idea which has afforded them
tremendous growth,” said OLSON President Kevin DiLorenzo. “We
are delighted they have chosen us as a brand creation partner to
continue fostering their growth.”
“We have quickly learned Chamilia is a brand with an impressive
group of evangelists,” adds DiLorenzo. “It’s a great opportunity
for OLSON to foster storytelling around this product and grow that
community.”
//www.oco.com
//www.chamilia.com
SMITHGIFFORD WELCOMES FRED KRAZEISE AND JASON PASCH
In a continuation of their recent expansion, SmithGifford, the
award-winning, full-service advertising agency, has named
Fred Krazeise Director, Interactive Strategies and has hired New
Media Designer Jason Pasch, according to an announcement by
company president Matt Smith.
In his new post, Fred Krazeise will work with SmithGifford clients
on strategy, development and execution of direct marketing
initiatives across all web-based channels including Search Engine
Marketing, e-mail, social networking and advertising/media, to
name a few. Krazeise will work directly with Matt Smith and his
partner, Bruce Gifford.
“SmithGifford has made a huge push into online marketing/
advertising and are now able to do online work while applying all
the branding skills we are known for,” explained Matt Smith. “We
brought Fred on board to help our customers build and manage
online marketing campaigns of all kinds: search, banners and
other forms of online advertising, affiliate and loyalty programs,
e-mail, viral video and whatever’s next.”
Krazeise brings more than 20 years of B2B and B2C marketing
experience to SmithGifford. Since 2005, he has worked as an
independent, strategic marketing consultant to Internet, hightechnology,
market research and software services companies.
Jason Pasch joins SmithGifford following a two-year stint as a web
designer with EFX Media (Arlington, Va.) where he redesigned the
DC Communicator e-mail newsletter, among other projects. In his
new post, Pasch will be responsible for web, Flash and blog design
and other online production, and will work directly with Matt Smith
and Bruce Gifford.
“Jason has chops,” Smith explained. “We met him when he
custom-designed our website. He handled any curve ball we
threw his way. He enjoyed swimming into uncharted waters and
was constantly pushing the envelope, which is exactly what our
clients expect for their brands. He can build you a web site in the
time it takes to say, ‘Build me a web site.’”
//www.smithgifford.com
EURO RSCG CHICAGO ADDS CHIEF STRATEGY OFFICER ROSE
CAMERON
Rose Cameron, formerly SVP/planning director for Leo Burnett, has
been appointed to chief strategy officer at Euro RSCG Chicago.
Joining the agency in what has been a nearly multi-year, doubledigit
growth streak, Cameron will provide business strategy and
planning expertise for the agency’s entire portfolio of brands
including Citigroup, Barilla, Kraft, Anheuser-Busch, Valspar and
Sprint.
She will also head strategy and planning for Euro RSCG Discovery,
the agency’s data analytics division. She will report directly to
Euro RSCG Chicago President and CEO/North American COO
Ron Bess.
“We are very fortunate to be able to welcome Rose to the Euro
RSCG leadership team,” said Bess. “She is known around the world
for her strategic approach in understanding a brand’s DNA and
uncovering insights that help clients build their businesses. Rose
brings expertise to Euro that no doubt will help us bring our clients
to the Future First. And her ability to deliver strategic expertise
across media is a perfect fit for our ‘unified’ agency model.”
With her nearly 20 years of expertise, Cameron is an internationally
recognized speaker on marketing insights. She has been a featured
speaker at both the CDMA and DMA Annual Conferences, Ad
Age’s Marketing to Men Conference and the imedia summit.
She regularly speaks at higher-education forums including
Northwestern University, Duke University, University of Chicago,
Boston University and Emerson College. She has also been featured
in “Crain’s Chicago Business,” “Chicago Tribune” and “Los Angeles
Times,” among others.
//www.eurorscg.com