Screen Magazine - Index

Screen Magazine - Screen Magazine: Vol. 29, Issue 22 - Index

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AMERICAN AIRLINES UNVEILS TV COMMERCIAL HIGHLIGHTING ITS VAST INTERNATIONAL
ROUTE NETWORK
American Airlines today introduced its second of two new TV, out-of-home and online video
commercials of the We Know Why You Fly brand campaign. The new ad, called “Big Man,” touts
American’s global route network with a story about a dedicated sports agent and his client.
Created and produced by TM Advertising, American’s long-standing agency of record, the piece
was filmed on location in Buenos Aires and Shanghai – two of American’s international destinations
– as well as in Dallas. The story includes a cameo appearance by Mark Cuban, owner of the NBA’s
Dallas Mavericks, and traces a sports agent’s journey around the globe in his attempt to persuade
professional basketball teams to sign his talented, yet socially-awkward client, Milos. The agent relies on
American’s extensive international network and Business Class offerings, just like the millions of business
travelers who fly American Airlines, a founding member of the oneworld ® Alliance, each year.
Client: American Airlines, Spot Title: “Big Man”, Agency/Location: TM Advertising, Dallas, Texas, Chief
Creative Officer: Jim Walker, Group Creative Director: Bill Oakley, Creative Director: Shep Kellam,
Copy Writer: Hayden Gilbert, Art Director: Jason Duvall, Executive Producer: Hal Dantzler, Producer: Stephanie Murdoch, Production
Company: O Positive, Director: Jim Jenkins, Director of Photography: Russell Carpenter, Executive Producer: Ralph Lucella, Line Producer:
Marc Grill, Company: Charlieuniformtango, Editor: Jack Waldrip, Executive Producer: Mary Alice Butler, Assistant Editor: Alex Campos,
Audio Engineer: Jake Kluge, Online Visual Effects Artist: Joey Waldrip, Maya Visual Effects: David Hannah, Company 3, Santa Monica,
Colorist: Stefan Sonnenfeld, Stimmung, Santa Monica, Composer: David Winer, Music Producer: Jack Catlin, Executive Music Producer:
Kelly Fuller.
“NO, BUT I DID STAY AT A…”
Holiday Inn Express has debuted the next generation
of the brand’s “Stay Smart” campaign. Best known for
the line, “No, but I did stay at a Holiday Inn Express last
night,” the campaign demonstrates how staying at
a Holiday Inn Express makes guests feel smart about
their hotel choice. “Stay Smart” is the longest-running
campaign in hotel-industry history, and has made
Holiday Inn Express the fastest growing and highest
performing brand in the category.
“The challenge was to evolve it slightly, to tweak the
formula while retaining the core idea that has made the campaign so successful,” said Fallon executive creative director Al Kelly.
Client: Holiday Inn Express, Spot Titles: “Baby,” “Fainter,” “Rapper”, Executive Creative Director: Al Kelly, Group Creative Director: Mike
Gibbs, Art Director: Roberto, Lastra/Hans Hansen, Copywriter: Roberto Lastra /Eric Sorensen, Director of Broadcast: Vic Palumbo,
Producer: Ted Knutson, Production Company: Go Films, Director: Simon McQuoid, Director of Photography: Jim Frohna, Executive
Producer: Sandy Newman, Producer: John Davison, Edit Company: Bug Editorial, Editor: Andre Betz, Senior Business Manager: Mona
Almsted, Director of Account Management: David Sigel, Account Director: Sarah Tollefson, Group Media Director: Mary Duncan, For “
Rapper”, Edit Company: Fallon Assembly Line, Editor: Erin Virgin.
WHEELER AUDIO, JUMP AND THE MARTIN AGENCY DRIVE NASCAR CAMPAIGN HOME
This year, NASCAR launched brand
and national series advertising
under a single campaign
umbrella titled “Our NASCAR.” Codeveloped
by Jump Company
and The Martin Agency, this marks
the first time in recent history that
NASCAR brand, NASCAR Sprint
Cup Series, NASCAR Nationwide
Series and NASCAR Craftsman Truck Series advertising have been represented within one unified campaign.
NASCAR is a sport that brings people together – literally and figuratively. It’s a sport that extends well beyond the action on the track. It’s
a lifestyle where everyone stands on equal ground and common values are shared. The campaign celebrates that sense of belonging
in a way that tells everyone in the community that this is “Our NASCAR”
Client: NASCAR, Spot Title: “New Sweatshirt”, Agency: The Martin Agency, Executive Producer: Mark Dickmann of Jump Company,
Creative Directors: Bob Harris & Mike Conway of Jump Company in St. Louis, Director: Michael Chavez, Producer: Terri Montgomery of
Gitchigumi Films, Sound Designer: Jim Wheeler, Editor: Jon Bazata, t2, Smoke Artist: Allen Robbins, t2, Talent: Parker Johnson of Talent
Unlimited.
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