Screen Magazine - Index

Screen Magazine - Screen Magazine: Vol. 29, Issue 21 - Index

“PANTS OR NO PANTS” PRESENTS A HUMOROUS BUT CAUTIONARY TALE
Peter Farrelly of Caviar Content (Los Angeles) directs a day in the life of
the Farrelly Brothers in the new sponsored cinema spot for Sprint out of
Goodby, Silverstein & Partners (San Francisco).
The spot opens on the sexless crotch of an animated hedgehog named Happy parachuting sans pants onto
the movie title, “Happy The Hedgehog.” A number of quick cuts guides a humorous rapid-fire exchange
between an executive, an agency lackey, the Farrelly Brothers and an outraged CG designer ultimately
building to the executive shrieking “Put pants on that hog!” Closing the spot is a clothed Happy, the
zipper of his pants wide open. The executive looks on dismayed as the Farrellys smugly fist bump back at
the studio. A super appears over black, “It takes many calls to make a movie. And only one to ruin it.
Please no calls during the movie.” The Sprint logo and tag, “The Now Network” concludes the spot.
ANONYMOUS’
FINCHER AND NIKE
TEAM UP ON THE GRIDIRON
Client: Sprint, Title: “Pants Or No Pants” :35, Production Company: Caviar Content Director: Peter Farrelly,
DP: Matthew Leionetti, Line Producer: Jasper Thomlinson, Exec Producer: Michael Sagol, Advertising
Agency: Goodby, Silverstein & Partners, Co-Chairman/Creative Director: Rich Silverstein, Group/
Assoc. Creative Directors: Franklin Tipton, Paul Stechschulte, Art Director: Kevin Koller, Copywriter:
Rus Chao, Producer: Rachel Seitel, Executive Producer: Josh Reynolds, Editorial Company:
HutchCo Technologies, Los Angeles, Editor: Jim Hutchins, Asst.
Editor: Steve Miller, Editorial Producer: Jane
“Fate,” it seems,
is only a matter of
time. David Fincher
of Anonymous Content
reminds us what dreams are
made of in the winsome :60 for
Nike via Wieden + Kennedy.
Hutchins, Telecine: Company 3,
Los Angeles.
A developing baby seen through
the indistinct lens of an ultrasound
seems to run as a quick cut reveals
two tiny arms grabbing at the air.
Thus begins the lifelong journey of
football stars LaDainian Tomlinson and
Troy Polamalu. By way of skillful editing,
Fincher expertly guides the story toward
the inevitable, juxtaposing these two
men as they train and battle each other,
unseen, hurtling toward a single inexorable
moment in time. Finally, at that fated
instant when they meet their destiny on
the field of play, Fincher provides a flash of insight into the pure
childlike bliss they experience. The two rise and congratulate
each other, the words “Leave Nothing” closing out the spot.
Client: Nike, Agency: Wieden + Kennedy, CD(s): Jeff Williams, Alberto
Ponte, Tyler Whisnand, Copywriter: Jason Bagley, AD: Ryan O’Rourke,
Sr. Producer: Matt Hunnicutt, Associate Producer: Juliana Montgomery,
Prod Company: Anonymous Content, Director: David Fincher, EP: Jeff
Baron, EP/Head of Commercials: Dave Morrison, Head of Production:
Sue Ellen Clair, Producer: Robin Muxton, Production Supervisor:
Patrick Malloy, Editorial: Rock Paper Scissors, Editor: Angus Wall,
EP: CL Weaver, Producer: Mike Goble, Post/Effects: Asylum, VFX
Supervisor: Sean Faden, EP: Michael Pardee, Producer: Mark
Kurtz, Production Coordinator: Emily Hoovler, Composing
Supervisor: James Allen, Sound Design: Mit Out Sound, Sound
Designer: Ren Klyce, EP: Misa Kageyama, Audio Post: Lime,
Mixer: Loren Silber, Producer: Jessica Locke.
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MAMAS
FOR OBAMA: RAMAA MOSLEY
AND RIESS/HILL HELM SPOTS WITH KIDS IN
MIND...AND ON CAMERA
As Election Day looms on the very near horizon, Mamas
for Obama is releasing a series of new
spots designed to touch on issues of critical
importance to parents. Ramaa Mosley of trio films
and Riess/Hill of GARTNER each directed ads
for the pro bono campaign, now running on
YouTube, and on truthandhope.org.
Directed by Mosley, “Cookie” presents little
kids with a series of either/or questions,
such as “Do you want health care, or
do you want a cookie?” Naturally,
the interviewees want whatever sounds yummiest or
the most fun. As the charming and effective spot
makes clear, kids can’t make decisions about their
welfare; the choice is ours and we have to seize every
opportunity to be heard. A second spot, “Time Out,”
offers insight into why the GOP might need a break.
Both directors expressed their profound appreciation
for the artists, crew, facilities, and others who
donated their time and talents to the creation of
these spots.
Client: Mamas For Obama, “Cookie”, Copywriter: Galen
Bernard/Arnold, Production Company: trio films, Exec
Producers: Erin Tauscher & Taylor Ferguson, Line Producer:
James Graves, Director: Ramaa Mosley, DP: Danny Moder,
Editorial: Radium, Executive Producer: Jeff Blodgett,
Producer: Linda Jackson, Coordinator: Derek Johnson,
Editor(s): Lee Gardner, Brad Wetmore, Asst. Editor: Sarah
Cole, Sr. VFX Artist: Maribeth Emigh, Voice Over: Marcie
Teague, Audio Mix: TJ Callaway, Master Control Engineer:
Gabe Castellanos, “Time Out”, Copywriter: Ken Marcus/The
Martin Agency, Production Company: trio films, Exec Producers:
Erin Tauscher & Taylor Ferguson, Line Producer: James Graves,
Director: Ramaa Mosley, DP: Danny Moder, “Bad Behavior”,
Director: Riess/Hill (GARTNER), Editorial: Cosmo Street, Editor: Ben
Longland, Asst. Editor: Shinya Sato, Editorial Executive Producer: Jerry
Sukys, Music/Sound: Eleven Music and Sound.