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Screen Magazine - Index

Screen Magazine - Screen Magazine: Vol. 29, Issue 20 - Index

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BLACK & GREEN TEA PARTY TAKES MANHATTAN
double-decker bus, carrying real-life
tea leaves, made four key stops to
advertise the beverage, including visits
to Times Square and South Central Park.
The marketing campaign highlights
the image of human models in tealeaf
costumes, caught in a romantic
embrace.
FUZE’s extensive ad campaign for the
beverage also includes various print
work, a contest asking consumers to
write the ideal tea leaf romance, and the
interactive microsite GetThemABottle.
com.
//www.richards.com
CHRIS HENDERSON RETURNS TO OLSON
AS “HYBRID” CREATIVE DIRECTOR
For seven years, Chris Henderson was
an instrumental architect at OLSON,
one of the nation’s fastest-growing
agencies. After redefining the digital
creative presence at Colle+McVoy,
and helping to own and manage
the first United States office of BBDO
Proximity, Henderson returns to OLSON
as a hybrid creative director.
FUZE has joined two of its
tea flavors in one bottle,
with the company’s
new beverage Black &
Green Tea.
The Martin Agency
teamed with FUZE for a
promotional event that
took place on October
3rd in Manhattan. A
In his new role, Henderson will bring an end to the traditional
art director/copywriter team, by connecting creative
resources that better reflect OLSON’s signature holistic
model. He will also lead the charge on select digital
accounts and assist in business development.
“I grew up at this place,” says Henderson. “It’s amazing to
be back and meet a whole new generation of folks who
think like I do. The passion is still here only the scale is much
greater.”
//www.oco.com
SULLIVAN HIGDON & SINK PROMOTES JOHN JANUARY
With nearly 20 years of experience under his belt, industry
veteran John January has been promoted to senior vice
president, executive creative director at Sullivan Higdon &
Sink (SHS), an integrated branding firm.
January’s role at SHS, an integrated branding firm, consisted
of generating new business and overseeing creative
development at the agency, which was recently named
Business Marketing Association 2008 Agency of the Year. He
also co-produced the industry blog “American Copywriter,”
along with a companion podcast that has garnered
acclaim from publications such as “BusinessWeek.”
“John has had an amazing impact on the agency in his
years with us,” said Joe Norris, SHS managing partner. “He