Screen Magazine - Index

Screen Magazine - Screen Magazine: Vol. 29, Issue 20 - Index

RING OF FIRE
TAKES A HEAD TRIP
LIGHTBORNE BRINGS “PLANET PHILLY” TO LIFE
The city of Philadelphia is transformed into an
animated wonderland in a new spot from
the designers at Lightborne. It visualizes the
landscape of Philly.com, the top-rated website
for The Philadelphia Inquirer and Daily News,
which recently revamped its look with the aid of ad agency Gyro Worldwide.
Lightborne based their animation off of Gyro’s design theme, utilizing the website’s color palette
of red and beige to bring various Philadelphia landmarks and icons to life. Silhouettes populate
the streets, speaking in comment bubbles that represent the commentary and interactivity that
occurs on the website. Combining programs such as After Effects and Photoshop with handdrawn
animation, Lightborne’s visual style evokes the diversity of Philly culture and events.
One of the miracles made
possible by visual effects is the
ability to place an actor or object in
an environment where it could never
exist in real life. A new commercial for The
Getty Centre of Los Angeles provides an eyepopping
example of this ability.
Credits: Ad Agency: Gyro Worldwide/Philadelphia, PA, Executive Creative Director: Steven Grasse,
Creative Director: Ron Pushkar, Art Director: Alex Liebold, Account Director: Joe Conti, VFX
& Postproduction Company: Lightborne/Cincinnati, OH, Creative Director: Ben Nicholson,
Designers: Chris Gliebe & Trevor Grubbs , Designer/3D Animator: Chris Abby, Executive
Producer: Scott Durban, Producer: Bradley
Trimble, Audio Production: The
Legendary Steinski.
Armed with a digital
file of high resolution
images from the Getty
archives, Ring of Fire and
Sleeper Films were able
to superimpose priceless
works of art on the heads
of various Los Angelenos.
Under the supervision of
Creative Director Jerry
Spivack, the effects team
used 2D compositing, 3D
tracking, modeling, lighting
and animation to lend the
images a striking authenticity.
According to this spot, great
art is worth losing your head
over.
Credits: Client: The Getty Center,
of Los Angeles, Title: “Heads”,
Advertising Agency: M&C Saatchi, Creative Director: Martin
Dix, Art Director: Ron Tapia, Writer: Dennis DiSalvo, Producer:
Rebecca Silverstein, Production Company: Sleeper Films,
Director: Peter Martin (Martin Dix + Peter Livosi), Line Producer:
Tracy Broaddus, Executive Producers: Alex Blum, Andrea,
Ruskin, Director of Photography: Eric West, Visual Effects:
Ring of Fire, Executive Producer: John Myers, Creative
Director/VFX Supervisor: Jerry Spivack, Producers:
Casey Conroy, Justin Beaupre, Associate Producers:
Steve Tiseo, Candace Naiikura, Compositors: Kyle
Gray, Chris Reilly, Online: John Ciampa, Shelly
Dutcher, Editorial Company: Lost Planet, Editor:
Patrick Griffin, Music Composer: Mader.
BLIND ENVISIONS FINANCIAL
“ESCALATOR” TO SUCCESS
Optimism may be the last thing on the
minds of investors during this troubled
time for our economy. OppenheimerFunds
seeks to offer a ray of hope with its new
campaign, featuring detailed animation from
production studio Blind Visual Propaganda.
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In the campaign’s first spot, entitled
“Escalator,” a female investor emerges
from the flowing data of a financial
page. She navigates her way through
a formidable economic terrain created with text and
shapes from the Earnings pages of The Wall Street Journal.
A narrator invites investors to follow the “proven principles”
of OppenheimerFunds, as the woman boards a jagged
escalator symbolizing the market’s ups and downs.
Credits: Client: OppenheimerFunds, Titles: “Escalator,” “Balloon,”
“Train”, Agency: Euro RSCG, New York, Executive Producer:
Erik Iversen, Dir. Of Broadcast: Joe Guyt, Creative Director/Art
Director: John Rea, Creative Director/Copywriter: Matt Sherring,
Account Director: Tatiana Sochurek, Account Executive: Frances
Durkes, Executive Creative Directors: Rich Roth, Phil Silvestri,
Production Company: Blind, Director: Erik Buth, Executive
Producers: David Kleinman, Nick Litwinko, Line Producer: Chris
Palladino, DP: Martin Sec, Production Services: Milk & Honey
Films, Editorial Company: Blind, Editor: Carten Becker, Assistant
Editor: Lin Wilde, Editorial Producer: Alyssa Evans, Color Correction/
Flame: Alan Latteri, Design/FX/Animation Company: Blind, Creative
Directors: Erik Buth, Vanessa Marzaroli, Producer: Carl Walters
(NY), Alyssa Evans (LA), FX Supervisor: Eric Alba, Art Director/
Lead Designer: Lauren Indovna, Animatics: Paul Kim, Storyboard
Artists: Andrew Baron, Vincent Lucido, VFX Production: Nathan Love,
New York, Executive Producer: Mike Harry, Design Directors: Daniel
Garcia, Chase Massengill, CG Directors: Joe Burrascano, Mats Anderson,
Technical Directors: Denis Koszyrev, Anca Risca, Jeff Huang, Michael
Vicari, Sarah-Elizabeth Clemens, 3D Animation: Kevin Phelps, David Han, 2D
& Compositing: Chrissy Cheung, Kevin Courture, Jeff the Dragon, Roto Artist:
Will Frazier, Post Production: Absolute Post, New York, Flame Artist: David Elkins,
Executive Producer: Nirad Russell.