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Screen Magazine - Index

Screen Magazine - Screen Magazine: Vol. 29, Issue 20 - Index

EQUIPPED
PRIMETIME CREATIVE ARTS EMMY AWARDS
IMAGES CREATED BY STEAM PRODUCTIONS USING
BLACKMAGIC DESIGN PRODUCTS
Blackmagic Design Inc. announced that Steam Productions
selected Blackmagic Design products to create the stunning
graphics for the 2008 Primetime Creative Arts Emmy® Awards. These
Emmy awards were for programs and individual achievements at
the 60th Annual Emmy Awards presentation.
“Earlier this year, I showed Spike Jones, Jr., producer of the
Creative Arts Emmys, my HD reel that had been created on our
new Blackmagic online suite,” said Scott Bryant, editor/owner,
Steam Productions. “I believe that the impact of showing my
reel on a large screen in full 1080 certainly helped my odds (as
opposed to delivering a DVD, like most candidates). Spike was
impressed with the reel and let me know immediately that I would
be designing the show this year.”
One of the major concerns for Scott Bryant was that all of the
footage and stills for the Emmys were broadcast safe with legal
colors. However, this wasn’t a problem for Steam’s designers,
because their Blackmagic Design Multibridge Pro automatically
adjusted all the video outputs, ensuring the rendered Blackmagic
10 bit RGB footage was filtered for oversaturated colors and overbrightness.
In effect, Multibridge Pro and DeckLink HD Pro capture
card enabled Scott Bryant’s team of designers to stay focused on
their design work while liberating them from the technical aspects
of the production.
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“Ultimately, the show went off without a hitch, the client was very
happy, and is looking forward to lots of new work we can do
together,” concluded Scott. “I’m happy that I have a foolproof
system that allows me to create freely so that I can do what I do
best. Everybody wins.”
“We are very excited to have been a part of the 2008 Primetime
Creative Arts Emmys program,” said Dan May, president,
Blackmagic Design Inc. “Enabling designers such as Scott Bryant
at Steam to create the most amazing visual effects is what
Blackmagic Design is all about.”
//www.steamshow.com
//www.blackmagic-design.com
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