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Screen Magazine - Index

Screen Magazine - Screen Magazine: Vol. 29, Issue 19 - Index

“Having the musical score before the picture helped drive a lot
of the timing and some of the comedy as we were animating our
rough animatic,” Henry said.
“Botnik” premiered at the Rhode Island Film Festival in Providence
and is continuing its journey through the festival circuit, which
will include a screening at this year’s Chicago International Film
Festival. Calabash plans to continue its shorts program, making
more films in a shorter period of time, and finding new areas of
animation to work within.
“It’s easy to get in a rut with commercial work that has to be
methodically dissected,” Brejcha said. “Invention is what keeps
you fresh.” (MF)
//www.calabashanimation.com
DONER AND SAM BAYER TEAM WITH ZOIC ON MAZDA 6
CAMPAIGN
For the re-launch of Mazda 6, advertising agency Doner assembled
a powerhouse of talent including director Sam Bayer and visual
effects production company Zoic Studios. This heavy hitting team
kicks off the dynamic campaign with a spot titled “Stadium.”
Set in a mythological future, “Stadium” begins with a shot of a
vast and dramatic stadium rising from a dry landscape. Inside the
arena, a teeming crowd waits with reverberating excitement. A
young doe-eyed boy looks out with anticipation hoping to catch
a glimpse of the hero while the Empress calmly presides over the
dramatic presentation unfolding in the arena below. The crowd
begins to pound their fists in a rhythmic call until the gate slowly lifts
to reveal a sleek black Mazda 6. The crowd falls silent, awestruck
by the magnificent machine before them.
To produce this dramatic unveiling, Zoic Studios worked closely
with director Sam Bayer and production designer Jan Roelfs,
whose two-time Oscar nominated work includes Oliver Stone’s
“Alexander.” Associate creative director/visual effects supervisor
John Shirley was on set to supervise the filming of the 30-foot
section of the Coliseum that was built as a practical set piece. This
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was the only part of the stadium that was not computer generated
and would act as the visual foundation that Zoic would build an
entire world around. Over the course of six weeks, Zoic built the
complete stadium, populated it with an animated crowd and
added complex reflections to the hero car using a combination of
Flame, After Effects, Combustion, Maya and Lightwave.
“Sam [Bayer] is so experienced and comfortable with his craft
that it makes him an incredible person to collaborate with,”
comments Zoic’s John Shirley. “He was open to our ideas and
encouraged fluid dialogue throughout. We were excited to have
the opportunity to work with him and the agency team on such an
important campaign.”
The campaign also includes additional spots that showcase the
vehicle’s construction and are set to signature tempos. “Zoom
Zoom, Forever” is the anthem tagline that concludes them all.
//www.zoicstudios.com
HDSTUDIOS ADDS SONY SRW-5800 STUDIO RECORDER
hdstudios recently added to its Sony HDCAM-SR capabilities with
the purchase of the SRW-5800 studio recorder. hdstudios is a
division of Grace & Wild, Inc.
HDCAM-SR is used extensively in Hollywood and is the format of
choice for critical motion picture and television show mastering
worldwide. “With the number of movie and television projects
now shooting in Michigan, we needed the additional capacity
and capabilities that the SRW-5800 provides,” noted senior vice
president of technology Keith Neff.
hdstudios’ new deck is also capable of the absolute highest quality
HD 4:4:4 video recording at 880Mb per second with 12 channels of
digital audio, and is able to play back stereoptic 3D recordings
made on the SRW-1 field recorder.
hdstudios has utilized the deck for multiple projects to date, including
the Lifetime Television movie “Prayers for
Bobby,” the ABC/Disney television pilot “The
Prince of the Motor City,” and independent
horror films “The Man Who Collected Food”
and “The Offspring.”
Grace & Wild, Inc. offers a wide variety of
creative and technical services within the
audio, video, and film industry via its operating
divisions - hdstudios, Postique, Griot Editorial,
Division X and Filmcraft Imaging. Clients
include broadcast advertising agencies,
business communicators, government
entities and entertainment companies.
//www.gracewild.com/hdstudios/index.
html