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Screen Magazine - Index

Screen Magazine - Screen Magazine: Vol. 29, Issue 19 - Index

“My experience with motion504 was one that I will never forget;
their talent and professionalism went above and beyond my
expectations,” says Lee Allan, Campbell Mithun Creative Director.
During the shoot, magnets were used to control the products as
they fell past fresh flowers shot into the air with air cannons. “Often
the products had to be dropped 20 times to get the right shots and
positioning,” explains Scott Wenner, motion504 Creative Director/
Designer. “There are many nuances that you can’t catch with the
naked eye.”
“We had a great experience with Campbell Mithun,” says Andy
Reynolds, motion504 Owner/Creative Director. “They were so
complimentary of the past work on our reel, and they trusted us
to understand the needs of the project. Our relationship with the
creatives has been awesome and very rewarding. The campaign
worked out so well.”
//www.campbellmithun.com
DDB’S “SWEAR JAR” WINS EMMY FOR OUTSTANDING
COMMERCIAL
The Academy of Television Arts & Sciences awarded Bud Light’s
“Swear Jar” the Emmy Award for “Outstanding Commercial”
during the 60th Creative Arts Emmy® Awards held at the NOKIA
Theatre L.A. LIVE. A viral ad depicting what happens to an office
when a swear jar is introduced and workers are told a case of
Bud Light will be bought with the proceeds, has been viewed
more than 12 million times on the Internet and has never aired on
television.
“We’re proud of the work that our lead agency, DDB Chicago,
does for us each and every day, and it’s an honor to be recognized
for our collective achievements,” said Bob Lachky, Executive
Vice President of global industry and creative development. “We
measure our marketing effectiveness by results and given our
results, it’s clear our advertising and other marketing programs are
working.”
“Swear Jar” has already received several industry accolades,
among them a National Gold Award at the 2008 ADDY® Awards,
a Silver Lion at the 55th Cannes International Advertising Festival
and a Silver Clio at the 2008 Clio Awards. The 60-second spot was
created by DDB Chicago and directed by David Shane through
Hungry Man.
//www.ddb.com
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