Screen Magazine - Index

Screen Magazine - Screen Magazine: Vol. 29, Issue 19 - Index

PSAS URGE PARENTS TO LATCH UP CHILDREN
The Advertising Council, in partnership with the NHTSA
(National Highway Traffic Safety Administration), has
launched a new series of public service announcements
that call for improved child safety seats.
CALABASH UTILIZES BARE STYLE
FOR “NAKED” SPOT
Created pro bono by The Richards Group, these PSAs endorse the LATCH
(Lower Anchors and Tethers for Children) system, which offers better
security than regular seat belts, and reduces the risk of head injury. In
the quietly unnerving PSA, children float through the air in slow motion,
while a narrator outlines the system’s steps: “Anchor, tether, latch.” A
complimentary campaign features music and characters from The Baby Einstein Company.
Credits: Client: The Ad Council/The US Department of Transportation, Brand: LATCH, Spot Title: “Slow
Motion”, Agency: The Richards Group, Group Creative Director/Writer: David Canright, Group
Creative Director/Art Director: Lynda Hodge, Agency Producer: Bridget Fontenot, Production Co:
Independent Media Inc., Executive Producer: Susanne Preissler, Line Producer: Lindsay Skutch,
Director/DP: Janusz Kaminski, Editorial Company: Filmcore, Music Company: Human,
Eyeball Envisions Discovery Channel Promos.
“Trade
Naked” is a
new 30-second
spot for Easy
Forex, an online
foreign exchange
trading program.
The company’s goal
to demystify their
trade process is clearly
illustrated in the spot,
with the aid of Calabash
Animation studio’s simple
drawing style.
By removing all color fills and
shadows, the spot focuses
purely on its subject, a lineanimated
“everyman.” While
typing on his laptop, he
blushes when a narrator asks,
“So you’re trading currencies
online? But are you ready to
trade naked?” This leads to
a devolution sequence, in
which the contemporary
trader eventually shrinks
into a single-celled
organism, while the narrator reassuringly explains,
“We’re just taking complexity back into simplicity.”
Credits: Client: Easy Forex, Agency: Plan B, Chicago,
Animation: Calabash Animation, Chicago, Creative
Director: Wayne Brejcha, Executive Producer: Sean
Henry.
Think battling global
warming is an impossible
task? The discovery
channel dares you to think
differently. Design firm
eyeball was enlisted by
discovery to create
awe-inspiring promos
for their new series,
“discovery project
earth.”
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EYEBALL ENVISIONS
DISCOVERY CHANNEL PROMOS
Led by Creative
Director Jory
Hull, the Eyeball
team aimed
to visualize
the show’s
elaborate “blue
sky ideas,” such
as orbiting shade to cool the earth, and raining trees to
rebuild the forests. Beginning as design concepts scribbled
on a notepad, each of these seemingly fantastical ideas
spring to tangible life, thanks to a melding of animation and
actual footage from the show.
Credits: Client: The Discovery Channel, Agency” Eyeball, SVP, DSC
Marketing & Branding Officer: James Hitchcock, VP DSC Creative:
Dan Bragg, DSC Director, Marketing: Heather Roymans, Supervising
Producer: Tyler Korba, Production Manager: Kevin Lahr, Project Manager:
Meghan Beno, Chief Creative: Limone Shur, Creative Director: Jory Hull,
Head of Production: Mike Sullo, Producer: Erica Hirshfeld, Lead Designer:
Mitch Paone, Designers: Jake Sargeant, Mara Smalley and Ghazia Jalal,
Lead Animator: Jerry Liu, Animators: Ayato Fujii and Johan Wiberg, Lead 3D
Modeling/Animation: Anthony Jones, 3D Modeling/Animation: Nick Schentinkin
and Jin Yu, Editor: Brian Douglas.