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Screen Magazine - Index

Screen Magazine - Screen Magazine: Vol. 29, Issue 19 - Index

SAFFRON CASE AND MIKON VAN GASTEL LAUNCH
OFFSPRING
Co-Founder/EP Saffron Case and Co-Founder/Director Mikon van
Gastel of renowned NY-based production house A Very Small
Office (AVSO) have opened design and animation company
Offspring. Case and van Gastel, who have spent many years with
both the LA and New York offices of Imaginary Forces are taking
their progressive vision and years of design-based production
experience into a new realm.
“Offspring is a logical next step for Mikon and myself. We’ve
developed such long-standing, deep relationships over the years
it just seemed natural to offer those clients another creative
opportunity,” noted Case. “AVSO was built on the passion to create
highly original, game-changing work and we’re taking that same
approach and applying it to design and motion graphics.”
Offspring will be lead by
newly minted creative
director, acclaimed
designer Adam Levite
who has worked directly
with Beck to design the
cover for the Grammynominated
album
“Guero,” designed the
logo for the Undefeated
sneaker brand and
designed the poster for Paul Thomas Anderson’s “Boogie Nights.”
Levite adds, “Offspring is a place of broad skill sets, capable of
a variety of creative solutions. It’s important to offer a full range
of services under one roof and to more than just our friends at
AVSO.”
In addition to Levite, Offspring boasts an impressive array of talent,
including Joanna Fillie who has joined the ranks as executive
producer. Fillie has worked with Case over the last seven years, first
at Imaginary Forces, then as supervising producer at AVSO. Wes
Richardson is also on board as Art Director/Lead Animator.
Case comments, “We’re thrilled about the strength in our collective
ability to offer both live-action and post for a single project, but
we’re equally enthused with the opportunity to provide high-end
design and animation to agencies, production companies, film
studios, and record labels independent of AVSO having had a
hand in it.”
Van Gastel remarks, “Saffron and I have always had a clear vision
of being an idea-driven company without a singular style of design
and animation as some other shops out there. Great ideas have
longevity and we want to create intelligent, memorable work to
support them.”
Offspring’s first high-profile spot project is titled “Let There Be Rock
Band” for MTV and the “Rock Band 2” video game. Additional
projects include a major campaign for an energy company out
of Euro RSCG Worldwide, and well as a high-profile effort for
American automaker Ford.
About Offspring:
Founded by co-founder/executive producer Saffron Case and
co-founder/director Mikon van Gastel of AVSO, Offspring is a
New York-based design and animation company led by creative
director Adam Levite, art director/lead animator Wes Richardson
and executive producer Joanna Fillie. Offspring creates awardwinning
design and motion graphics for TV commercials, music
videos, broadcast, installations, integrated and interactive media
across all platforms.
//www.offspringny.com