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Screen Magazine - Index

Screen Magazine - Screen Magazine: Vol. 29, Issue 18 - Index

Rover, Lincoln, Mercury, Volvo, Mazda and Rolls-Royce.
He joined Wunderman in 2000 after selling ROCQM, his
own independent strategic communications agency that
worked with such clients as Aquascutum, House of Fraser,
Austin Reed, Countryside, Kodak, Mazda and more, to WPP
plc.
“Alexei is well-suited for his new role,” said Boschetto. “Over
the past 25 years, he has established a clear track record
for reinventing agencies and for resuscitating brands. And
he has done so across North America, Europe, Africa and
Asia-Pacific.”
Orlov succeeds David Florence, who for the past two years
has been running the region from New York. Now that the
function has been relocated to London, Florence will be
leaving the agency.
//www.draftfcb.com
Y&R-TEAM DETROIT NAMES GREG BRAUN EXECUTIVE CREATIVE
DIRECTOR
Y&R-Team Detroit today announced that Greg Braun will
join the agency as EVP/Executive Creative Director. In this
role, Braun will drive the overall creative vision and direction
on behalf of Y&R-Team Detroit clients Lincoln, Mercury and
the Lincoln Mercury Dealers Association (LMDA).
Braun has spent the last year with Energy-BBDO in Chicago
serving as SVP/Group Creative Director, managing the
Wrigley’s brand and
the Chicago White Sox
and, most recently, relaunched
Altoids. Prior to
BBDO, he was a creative
director with Saatchi and
Saatchi in Los Angeles,
where he worked on the
worldwide launch of the
Toyota Prius as well as the
‘07 Toyota Camry.
Braun’s work has been
recognized by nearly all
of the major advertising
award shows including
The One Show, Cannes
Lions International
Advertising Festival, The
Clio Awards, The ADDY Awards, Advertising Age’s Best
Awards and many more. “He brings a new energy, fresh
thinking and exceptional automotive industry experience
to this position. I’m very much looking forward to working
alongside Greg to create great work for our clients,” said
Paul Venn, President, Y&R-Team Detroit.
“Lincoln and Mercury have a rich heritage in this country,
and to work on these brands is an opportunity to be part of
something important,” said Braun.
//www.teamdetroit.com