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Screen Magazine - Index

Screen Magazine - Screen Magazine: Vol. 29, Issue 17 - Index

Manufactured in Detroit, it was tested, kit-packed and
shipped to Chicago for assembly. The final result is located
near the intersection of Addison and Clark, across from
Wrigley Field.
FACTS ABOUT THE “EGG” BILLBOARD:
• The egg is 13’6” from the ground when fully opened
and 19’4” from the ground when fully closed. It weighs
approximately 3,800 lbs.
• The board is 21 feet in length with a diameter of 14 feet
and an overall circumference of 44 feet – large enough
to hold over one million real eggs.
• One designer, four engineers, six fabricators, eight artists
and a crew of
installers
designed and
built the board.
• The egg has a
wind sensor that
will prohibit it
from opening
under stormy or
windy conditions.
• The egg opens
at sunrise,
around the time
that McDonald’s
begins breakfast
service.
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2008 CANNES
Gold – McDonald’s “Fresh Salads” (Media: Retail and Ecommerce)
Gold – McDonald’s “Fresh Salads” (Media: Best Use of Outdoor)
Silver – McDonald’s “Fresh Salads” (Outdoor)
Shortlist – McDonald’s “Kung Food” (Film)
2008 ONE SHOW
Merit - McDonald’s: Fresh Salads (Outdoor – Single)
Merit – McDonald’s “Fresh Salads” (Innovative Use of Advertising)
Shortlist – McDonald’s “Shrek’s Treketh to Adventure”
(Microsites: Product-Specific Subsites)
2008 CLIO AWARDS
Silver – McDonald’s “Fresh Salads” (Outdoor)
2008 ART DIRECTOR’S CLUB OF NEW YORK
Silver Cube – McDonald’s “Fresh Salads”
(Posters and Billboards: Outdoor/Billboard)
2008 INTERNATIONAL ANDY AWARDS
Gold – McDonald’s “Fresh Salads” (Out of Home: Retail Foods)
2008 ADDY DISTRICT
Gold – McDonald’s “Fresh Salads” (Outdoor)
Silver – McDonald’s “Boombox” (TVC)
2008 ADDY NATIONAL
Gold – McDonald’s “Fresh Salads” (Outdoor)
2008 New York Festivals Innovative Advertising
Gold – McDonald’s “Fresh Salads” (Guerilla Marketing: Outdoor)
2008 New York Festival International Advertising
Silver – McDonald’s “Fresh Salads” (Best Use of Medium/Billboard)
2008 OBIE AWARDS
Obie Winners – McDonald’s “Fresh Salads”
(Food & Restaurants: Billboard)
Merit Winners – McDonald’s “Fresh Salads” (Special F/X: Billboard)
2007 AWARDS
Clios: Gold – McDonald’s Sundial (Billboard/Retail Food)
Bronze – McDonald’s Sundial (Billboard/Retail Food)
Grand Clio – McDonald’s Sundial (Billboard/Retail Food) D&AD
INTERNATIONAL ANDYS
Silver– McDonald’s Sundial (Poster Advertising)
ADC OF NY
Silver– McDonald’s Sundial (Outdoor/billboard)
ADDYs
Gold – McDonald’s Sundial (OOH Outdoor Board)
Gold –Dinner McDonald’s(Regional/National TV)
CANNES
Silver – McDonald’s Sundial (OOH)
Bronze – McDonald’s Sundial (Media)
INTERNATIONAL AD AWARDS
Gold – McDonald’s Sundial (OOH)
OBIE AWARDS
Gold – McDonald’s Sundial (OOH)
Gold – McDonald’s Sundial (OOH)
FAB AWARD
Gold – McDonald’s Sundial (OOH)