Screen Magazine - Index

Screen Magazine - Screen Magazine: Vol. 29, Issue 17 - Index

Yessian Goes For Gold At The Olympics With J&J
Yessian Music is proud to be
part of the current Johnson
& Johnson TV and web
campaign. The promotion
entitled “Thanks,Mom”, is
running worldwide during the 2008 Olympic games in Beijing, China. Ad agency Lowe/NY created the
heartwarming spots featuring Olympians from all over the world sharing stories and thanking their Moms
for the support in their success.
This Ain’t
your Grandma’s
Babushka: Sittercity’s First
TV Spot Seamlessly Combines
Old-School Dolls and New-Wave
Technology
Yessian created a music score that builds the emotion in the spots and supports the athletes’
stories. “The Johnson Campaign was one of those heartwarming and emotional pieces that really
connects with people, whether you’re an athlete or not,” says Brian Yessian. “It’s great to be
apart of a campaign that thanks the people who support us in attaining our goals.”
What does an animated elderly Russian
woman in a headscarf have in common
with the CEO of the nation’s largest online
sitter network? An innovative new TV campaign
that answers that age-old question, “Where can I
find a reliable babysitter?” Using a small network of
Babushka dolls, Sittercity.com launched its first-ever
television campaign, created by Bernstein-Rein, a
Kansas City-based marketing agency, and produced
by eatdrink, a
Chicago-based
integrated production
company.
“Sittercity is extremely
excited to be launching
our first television effort,”
said Genevieve Thiers, founder and Chief Executive Officer
of Sittercity. “The campaign’s unique creative approach
conveys the personal level at which we enable our members
to connect with local sitters and highlights our four-step
screening process that helps parents find the perfect sitter
for their family.”
Credits: Client: Sittercity.com, Spot Title: Babushka
Agency: Bernstein Rein, Agency ECD: Arlo Oviatt, Agency CD:
Krista Masilionis, Art Directors: Marie Goodwin, Frankie Oviedo,
Copywriter: Chris Corley, Agency Producer: John Pace,
Prod. Company: eatdrink, Director: Bradon Webb, DP: Ben
Newberry, Exec. Prod.: Chad Hutson, Assoc. Prod: Brandy
Olsen, Line Prod: Valerie Velho, Stage: Resolution Digital
Studios, Animation: eatdrink, Creative Director: Bradon
Webb, Lead Designer: Ryan Thurber, 2D Designer/
Animator: Ryan Thurber, Ken Finney, Lead 3D: Bradon
Webb, 3D Animator: Matt Daly, VFX Supervisor: Matt
Daly, Editor: Ben Newberry, Audio Post: Steve
Maslan, Music/Sound Design: Underscore Music,
Composer: Joel Corelitz.
Credits: Agency: Lowe Worldwide-New York, Executive Creative Director: Barbara Boyle, Producer:
Celia Everett, Director: Thom Higgins, Editor: Sylvette Artinian, Three Point Landing Music: Yessian
Music, Composer: Brian Brill, Executive Creative Director:
Brian Yessian, Executive Producer: Marlene
Bartos
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GEICO Cavemen Return For A
Tennis Match With Billie Jean King
Lately the GEICO Cavemen have been doing a lot
of dancing but this week they turn to more ‘recreation’
activities as they head to the beach and try their hand
at tennis with legend Billie Jean King. Two new :30 second
Cavemen spots join GEICO’s rotation - ‘Match’ and ‘Plane
Banner’. “The Cavemen have an amazing following among our
customers,” said Ted Ward, VP of Advertising for GEICO. “They want
more Cavemen, we give them more Cavemen.”
“We were really trying to stick to the same formula that worked so
well in the past: GEICO, intentionally or not, dinging cavemen,”
said Todd Brusnighan, senior copywriter at The Martin Agency.
“We wanted to remind viewers that our cavemen are still
out there and their struggles are still very much happening
everyday.”
Credits: Creative Director: Steve Bassett, Copywriter: Todd
Brusnighan, Art Director: Kevin Thoem, Strategic Planner: Rad
Tollett, Account Supervisor: Shannon Haynes/Sarah Trickey, Agency
Broadcast Producer: John McAdorey, Agency Assistant Producer:
Alex Scheer, Production Company: Epoch Films, Director: Matt
Aselton/Epoch U.S./Beverly Hills, CA, Director of Photography: Peter
Donahue, Executive Producer: Doug Halbert, Producer: John Duffin,
Location: “The Match”-Home Depot Center/Carson, Calif.; “Plane
Banner”-Westward, Beach/Malibu Editorial Company: Cosmo Street,
Editor: Lawrence Young, Assistant Editor: Chris Angel, Post Facility:
Ring of Fire Studios, Visual Effects Company: Ring of Fire Studios, VFX
On-Set Supervisor/Ring of Fire Creative Director: Jerry Spivack, Executive
Producer: John Myers, VFX Producer: Casey Conroy, VFX Nighttime
Producer: Steve Tiseo Inferno conform: Brian Shneider Inferno artists: Brian
Shneider, John Ciampa, Shelly Dutcher, Deane Boeke, Trent Shumway,
Eric Bruno, CGI Supervisor: Greg Anderson, CGI artist: David Summers, Audio
Post Company: Sound Lounge Engineer/Mixer: Tom Jucarone, Audio Post
Company: LIME, Engineer/Mixer: Lindsey Alvarez, Music: Stimmung, Sound Design
Company: Stimmung, Sound Designer: Reinhard Denke, Sound Design Company:
Cosmo Street, Sound Designer: Lawrence Young