Screen Magazine - Index

Screen Magazine - Screen Magazine: Vol. 29, Issue 15 - Index

FOR-A Canada Celebrates 20th Anniversary
FOR-A Canada (Toronto) is celebrating its 20th anniversary
this year. When first founded, the business of FOR-A America
had been thriving in the U.S. and a sales network and
relationships with video dealers in major cities such as
Toronto, Montreal and Ottawa were established to satisfy
demand in the Canadian market.
“FOR-A Canada excels in understanding
our client’s needs and specifically
meeting them. We pride ourselves on
building solid relationships by taking
good care of our clients, taking the
time to understand their applications
and go the extra mile to ensure
everything will work together,” Andrew
Alexander, Vice President of FOR-A
Canada for the past nine years. “Our
success is due largely in part to our
detailed understanding of the Canada
market and our reputation for providing
reliable, high-quality solutions.”
FOR-A Canada’s early strength centered
on time base correctors and high-end
CCTV equipment, but shifted to better
satisfy the broadcast, production and
corporate video markets with powerful switchers, framerate
converters and a variety of remote and fixed studio
solutions. In Canada today, FOR-A is a major supplier of
video switchers, frame rate conversion technologies, multi-
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viewers, frame synchronisers, video servers,
converters, colour correctors and various video
peripherals. A small studio was built in 2000 to fully support
the company’s virtual studio offering.
One of FOR-A’s most successful and
newest product line is that of its frame
rate converters. FOR-A is currently the
only company manufacturing a frame
rate converter that can accomplish
vector motion conversion between
1080P 23.98 and 1080I 60 with its FRC-
7000 and FRC-3000. The company will be
a major supplier for the summer games
in Beijing, including the majority of the
frame rate converters used worldwide.
FOR-A sales subsidiaries include FOR-A
America, FOR-A Canada, FOR-A Latin
America, FOR-A UK Limited, FOR-A Italia
Sr., FOR-A Korea, and FOR-A China,
which will be opening soon and is one
of the largest video system integrators
in Japan.
FOR-A is a major manufacturer and
distributor of video and audio systems to the broadcast,
postproduction and professional video markets.
//www.for-a.com
Dentsu, @radical.media And Version2 Cut To What’s Important For ExpressJet
Editor Tina Mintus of Version2 recently cut two delightful
slice of life spots for ExpressJet Airlines via Agency Dentsu
and directed by @radical.media’s Josh & Xander.
The vignettes illustrate that your spare time is precious.
Whether you’re a CEO playing carpet golf, a beachcomber
out searching for buried treasure, or a family of weekend
paintball warriors, how you spend it is up to you. If you
want to master the art of double handed yo-yoing, that’s
perfectly acceptable; what’s not are lengthy travel delays.
ExpressJet knows the ultimate measure of travel satisfaction
is in the time they save their customers.
The Version2 group includes editorial and VFX/motion
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design divisions working collaboratively and independently
in the commercial, film and broadcast arenas. The editorial
roster is comprised of owner Vito DeSario, Tina Mintus, Micah
Scarpelli, Rick Waller, Jane Keller and Mark Thomas. The VFX/
motion design division is headed by creative director Kieran
Walsh, art director/Flame artist Nick Schlumpf, designers/
animators Craig Davis, Michael McKenna and online editor
Tim Farrell. Kathy Misrock is Head of Business Development
and Sales, Frank Devlin is Head of Production. The company
also boasts an exclusive relationship with VFX Supervisor Ed
Manning of Special Branch, forming SB@V2.
//www.version2.net