Screen Magazine - Index

Screen Magazine - Screen Magazine: Vol. 29, Issue 15 - Index

feature film music supervisors and more. The artists’ music is
then transitioned into advertising.
“Nicole Dionne is someone who keeps her ear close to
the ground,” says Chris Morris, Senior Writer at “Billboard”
Magazine. “On any given night, you can count on running
into her in an L.A. club, checking out what’s new, exciting
and up-to-the-minute in music. She brings the same
curiosity and keen intelligence to her work in other areas
of the creative arts, so it’s no wonder that PrimalScream
has excelled at bringing together the best talent in music,
production, video, advertising and filmmaking.”
//www.primalscream.com
Coleen McKenna
Co-Founder, VP Strategic Development, Sisu, Inc.
Sisu (Culver City, Calif.) is an award-winning design studio
that creates design and technology solutions for web and
mobile. Striving to deliver success from both aesthetic and
business perspectives, Sisu’s no-nonsense approach merges
strategic thinking and creative insight to produce work that
is imaginative, collaborative
and smart. Sisu services a
variety of industries including
entertainment, media and
emerging technologies such as
mobile and social networking.
Sisu’s extensive client list
includes Sony, ABC, MySpace
Mobile, Paramount Pictures,
Hearst, Hallmark Channel,
SOAPnet and many more.
As head of strategy, Coleen
takes the long view to make
sure Sisu projects are moving
in the right direction – now and in the future. Coleen helps
start-ups develop their first marketing plans, and mindmelds
with Fortune 500 clients like Sony to establish the
strategic underpinnings for new work… but she doesn’t stop
there. She then collaborates with internal teams to ensure
that established business goals and success metrics are
achieved. Coleen also leads Sisu’s business development
efforts, establishing new relationships in a wide range of
industries and planning all of the firm’s work-to-come.
Prior to Sisu, Coleen was the General Manager of the Los
Angeles arm of KPE, where she directed the office’s clients
and services. As senior executive producer of KPE New York,
she managed the production department, led the creation
of Polo.com and Beauty.com and worked with the venture
group to evaluate business concepts. As senior producer at
Think New Ideas and account director at Frankfurt Balking
Partners, Coleen led branding, interactive, and advertising
campaigns for IBM, Logitech, the NFL Players Association,
Rolls Royce Motorcars, The Washington Post, General Motors
and more.
Coleen received a BA and the Seitz Thesis Award from
Princeton University.
//www.sisumedia.com
Ramaa Mosley
Director, trio films
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“I used to resist taking on female-oriented work, and in
fact I went the other way – action, sports, ‘guy stuff,’”
muses director Ramaa Mosley of trio films. “But now that I
have kids, I’ve become much more comfortable with my
ability to convey emotion.” Mosley is referring to her new
campaign for Wal-Mart via The Martin Agency (Richmond,
Va.), a series of spots that capture the perspective of a
mother sending a child off to school.
The four spots – “Apparel,” “Laptop,” “Kiss” and “Goodbye”
– are comprised of vignettes in which parents convey a
longing to guide and look after their kids even when they
can’t be there. “These boards were really insightful,” Mosley
recalls. “The creatives’ commentary on the mother/child
relationship was exactly what
was going on in my world. I
was wishing I could watch
my kids during their day and
peek in on their life.”
As a director who made
her first film at age 16 –
the documentary “We
Can Make a Difference,”
about global pollution’s
effect on children in local
communities – Mosley feels
that any filmmaker, male or
female, has to persevere to
make it in the business.
“People always say it’s
harder for a woman, but it’s hard for all directors,” says
Mosely. “Mine is more of a director’s story than a woman’s
story. I did not want to be conventional in my choices. I
did not want to take what I might get being a woman, so I
made the conscious decision to pursue work that wouldn’t
limit me.”
Mosley signed with trio films in January of 2007. Her recent
work includes spots for Lee Jeans, Lojack, Juicy Juice, Disney
and Dannon. Her short film “The Brass Teapot” garnered the
Best Director award at the First Glance Film Festival.
“Being at trio is the culmination of everything I looked for,”
says Mosley. “As a director, you strive for that connection with
executive producers that understand your goals and who
have the passion to make it happen. Like any relationship,
it’s really about chemistry.
“I am very motivated and excited by storytelling and spots
that create a strong narrative,” Mosley continues. “When
I first started directing commercials I had literally just
graduated college. Ten years later, I feel like there is still so
much that I’m excited by in this industry. Since signing with
trio, I’ve been able to work with my executive producers
as a team. They are helping me book jobs that I’ve been
obsessing about for years.”
//www.triofilms.com