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Screen Magazine - Index

Screen Magazine - Screen Magazine: Vol. 29, Issue 14 - Index

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Fallon announces a unique partnership with the Miami Ad
School. This special program, referred to at Fallon as AdKare,
will help students gain a real-world aspect to their curriculum
by allowing them to “go to school” inside the agency.
During the 10-week program, Fallon will host students in the
final year of their two-year program who will work full-time
on various assignments, including special projects as well
as current clients.
“Our AdKare program will be a great experience for
everyone,” said Roberto Lastra, Fallon copywriter and the
director of AdKare. “Students gain invaluable in-agency
experience and learn from all the talented people we
have at our agency. Fallon benefits from the student’s fresh
ideas, as well as the high energy and passion they bring to
every assignment.”
Fallon is currently hosting seven students from the Miami
Ad School Madrid, Miami Ad School Miami, and Miami Ad
School Minneapolis. The students are:
Nathan Marholz,
Copywriter MAS Minneapolis
Mark Gaspar,
Copywriter MAS Minneapolis
Ainara Del Valle,
Art Director MAS Madrid
Sitha Ngy,
Art Director MAS Miami
Lucas Greening,
Art Director MAS Minneapolis
Charles Lalo Carter,
Art Director MAS Minneapolis
Elizabeth McAuley,
Art Director MAS Minneapolis
Fallon will continue to partner with the Miami Ad School for
additional sessions through the end of 2008.
//www.fallon.com
//www.miamiadschool.com
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THQ, a leading video game and interactive game producer,
engaged WonderGroup (Cincinnati) to create a 360degree
launch campaign for the “WALL•E” video game
coinciding with the release of Disney/Pixar’s “WALL•E”
theatrical opening. The campaign includes building a full
website, an online rich media banner campaign, print
advertisements and television development.
In the 3D-filled website, visitors can learn about the new
game and become part of the adventure by solving puzzles
and interacting with the futuristic robots WALL•E and EVE.
Rich banner ads, print ads and television reflect this sense
of adventure as they direct prospective purchasers to the
website to download a demo of this exciting new game.