Screen Magazine - Index

Screen Magazine - Screen Magazine: Vol. 29, Issue 14 - Index

Limbo Films Scores Touchdown With Tobacco Free Florida Super Bowl Ad
Portland, Oregon-based film production company Limbo Films announced news about a campaign for
Tobacco Free Florida. The first TV advertisement, titled “Catch,” made its debut during the 2008 Super
Bowl and became the first regional spot included for voting in YouTube’s Super Bowl Ad Blitz competition,
where it garnered more than 280,000 views. The success of the first spot garnered “Buckle Up” and “Video
Game” both combining live action and CGI. Limbo Films was chosen to produce the commercials by the
Zimmerman Agency (Tallahassee, Fl.).
“The message is quit now while you can,” said Rob Kerr,
Associate Creative Director and Vice President of The
Zimmerman Agency. “Judging from public response,
these spots have truly hit a nerve. Limbo did a superb
job of creating emotional resonance about the impact
smoking can have not just on one’s self, but on the
most important people in your life.”
Seeing Spots
Final Cut On
Whimsical Spot For LG
Final Cut (New York) editor
Akiko Iwakawa just completed
a whimsical and imaginative spot
for LG’s Steam Washer, directed by
Partizan’s (Los Angeles) Nagi Noda and
created by BBH/NY. “World of Steam” is a
highly imaginative piece of a world made that’s
ironed out by a steam train to reveal a perfectly
straightened shirt. For Iwakawa, the project was
an opportunity to team up with director Nagi Noda
again. The two had previously worked together on a
music video for Cut Copy’s “Hearts on Fire.”
Florida Department of Health Program Administrator: Gregg Smith Marketing Manager: Angela Lynn
Marketing Coordinator: Donna Aftuck Agency: The Zimmerman Agency Assistant Creative Director: Rob
Kerr Senior Copywriter: Jason Piroth Sr. Art Director: Michelle Underwood SVP Account Director: Andy
Jorishie Account Manager: Ryan Dick Broadcast Producer: Emily Barrow Production Company:
Limbo Films Director: Ray Giarratana Producer: Judy Kettler Director/DP: Gary Nolton Editorial:
The Lvgrm Executive Producer: Nat Zimmerman Music: Acoustech Music Productions. Studio
Manager: Brad Oates VFX: Digital Dimension
“I’m a huge fan of Nagi’s work and was excited that she
was directing this spot,” says Iwakawa. “She is crafty and
has a huge imagination. The concept here is whimsical and
wild at the same time. There is a child-like and hand-made
quality to the spot, which worked beautifully.”
Agency: BBH/New
York Executive
Creative Director:
Kevin Roddy
Creative Director:
Paul Foulkes
Art Directors:
Dylan Bernd
and Kris Wixom
Copywriters: Susan Corbo and Alisa Wixom Senior Producer: Lisa Setten
Production Company: Partizan/Los Angeles Director: Nagi Noda DP:
Peter Suschitzky Executive Producer: Sheila Stepanek Producer: Lori
Stonebraker Location: Shanghai, China Editorial Company: Final
Cut/New York Editor: Akiko Iwakawa Producer: Wade Weliever
Assistant Editor: Georgia Dodson Executive Producer: Rana
Martin VFX Company: Absolute NY VFX Producers: Nirad ‘Bugs’
Russell, Wendy Garfinkle Flame Artists: Daniel Morris, Dirk
Greene 3D: Vania Alba-Zapata Combustion: James ‘Krispy’
Cornwell Music Company: Human Audio Post Company:
Sound Lounge
BuderEngel Makes A Splash
For Monterey Bay Aquarium
San Francisco-based advertising agency BuderEngel
rolled out a series of branding and marketing initiatives to showcase
the renovation of “Splash Zone: Ocean Homes” at the Monterey Bay
Aquarium. Based on the tagline “Some Nations Follow You Home,” the
campaign targets the San Francisco Bay Area, including TV, print, radio,
online, events, giveaways and stunts.
Agency creative director
and co-founder Vince
Engel noted, “The
attraction is geared
to both children and
adults alike, so it’s
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important that we
appeal to both
demographics in
our messaging.
Our job is to
help create interest [and] keep the families coming
back again and again, hopefully becoming lifetime
members.”
Client: The Monterey Bay Aquarium Monterey Bay Aquarium
Marketing Director: Mimi Hahn Agency: BuderEngel, San
Francisco Creative Director/Owner: Vince Engel Director
of Integrated Production: Dennis Minor Copywriter: Nino
Dedenroth Art Director: Ming Yu Account Executive: Amanda
Brock Production Company: elementFX Directors: Marjolaine
Tremblay and Alex Either Producer: Suzanne Atherly CG artists:
Gab Gerrano and Todd Gill Edit: Gab Gerrano Telecine:
SpyPost SF Colorist: Orin Green Music/Sound Design: Disher
Music and Sound Composer/Sound Designer: Tom Disher Senior
Print Production Manager/Art Buyer: Michael Blair Photographer:
Hunter Freeman Photography Producer: Taya Curtin Digital Tech:
Tom Hood 1st Assistant: Rob Prideaux Location Scout: Jim Baldwin
Prop & Wardrobe Stylist: Suzanne Bryan Hair & Makeup Stylist:
Kathleena Gorga Studio Teacher: Donel Barnes Initial Retouching:
Raygun Studio Secondary Retouching Retouching: OriginSF Prepress:
Pacific Digital Image