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Screen Magazine - Index

Screen Magazine - Screen Magazine: Vol. 29, Issue 12 - Index

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Agency.com Chicago hired Brad
Williams as Creative Director and
Russell Unger as Senior Information
Architect.
Cramer-Krasselt named Brian
Mandelbaum Vice President/
Interactive Group Media Director.
Prior to joining C-K, Mandelbaum
was the Director of Interactive at
Saatchi & Saatchi/New York, where
he oversaw all digital strategy, media
and integrations across brands such as
Cold Stone Creamery, Reynolds, Miller
High Life and Wendy’s.
Periscope, Minneapolis’ largest
independent marketing agency,
continues to add to its diverse client
roster. Famous Dave’s, the agency’s
most recent client addition, has named
Periscope its new agency of record.
“We’re thrilled to begin working with
Famous Dave’s,” said Greg Kurowski,
Periscope President and CEO. “Famous
Dave’s has an excellent product that
will allow us to stretch our scope and
produce some pretty unique creative.”
Famous Dave’s has a variety of
marketing activities for Periscope
to tackle. The agency will develop
and produce brand and limited-time
offer TV and radio advertising and
develop merchandising pieces for instore
and external use. Periscope will
also develop local store marketing
advertising, provide copywriting
assistance as needed, create monthly
e-mail blasts for the company’s e-club
and handle product photo shoots.
“Periscope’s reputation as a highly
creative and client-oriented agency
is very well earned, and it is exciting
to join forces with them,” said Glenn
Drasher, Famous Dave’s Vice President
of Marketing. “Their expertise and
success in addressing the needs of
restaurant franchisees makes Periscope
an excellent fit for Famous Dave’s.”
Fallon Minneapolis executive creative
director Al Kelly announced today
he has rehired Chris Wiggins as
Creative Director. Wiggins joined
Fallon Interactive in 1998 and was
part of the team responsible for the
ground-breaking BMW Films. He
became Creative Director for Fallon
Interactive in 2003. In 2005, he moved
to Seattle where he was Creative
Director for Zaaz, working on Helio,
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Sony Electronics, Microsoft Expression
Group and Microsoft Macintosh BU.
Wiggins moved back to Minneapolis
to become a founding member of
Zeus Jones, along with a group of
fellow ex-Fallon interactives and
planners. The company’s focus was on
non-traditional, primarily interactive
service-based marketing. Its clients
included Nordstrom, Polaroid and
Thymes. Wiggins’ work has been
published in all of the main industry
publications and he has served as a
judge in major awards shows. Wiggins
also co-authored a book discussing
applications for new technologies to
create practical and enjoyable user
interfaces.
Kelly says, “Chris is a big champion
of interactive ideas that aren’t
restricted to a computer. Bringing
digital experiences to people without
a mouse in their hand is interesting to
both of us.”
Wiggins said, “This is a great time to be
at Fallon. I love the new purpose, the
genuinely forward-thinking leadership
team, and the new space. There is an
energy here that I never felt before.”