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Screen Magazine - Index

Screen Magazine - Screen Magazine: Vol. 29, Issue 12 - Index

AR: We have not been affected by strikes in the creative
field. In fact, Shutterstock has seen continuous growth since
launching its video footage business. Further, companies
today are not only looking for, but also need affordable
solutions during an economic downturn, and that’s exactly
what we offer.
What copyright issues go along with creative uses of stock
imagery, especially with regard to Internet and “new
media” use?
AR: Shutterstock’s footage is “royalty-free” forever, which
means that unlike “rights-managed” footage, customers
don’t have to negotiate with us each time they want to
distribute footage over a different channel (TV, video, web,
etc.) or expand their broadcast of it locally, nationally or
even internationally. We offer much more flexibility, which
reflects the needs of today’s video customer who is looking
to distribute content via different mediums, channels and
broadcast ranges.
How is the Internet shift affecting the stock footage business,
if at all?
AR: With the proliferation of digital video on YouTube, news
and entertainment sites as well as blogs, the demand
for affordable, high-quality video continues to grow
tremendously. In addition, from a supply and distribution
perspective, the Internet allows us to easily provide high
quality and affordable video material collected from a
broad range of submitters from around the world. Also,
customers no longer have to factor in the time it takes to
order and review reels of film or video because we offer an
option that is quicker, easier and more affordable. Just as
Shutterstock has become the world’s leading microstock
photography company, we’re now using the Internet to
become the leader in stock footage as well. As more and
more companies in the digital video business face smaller
budgets and tighter deadlines, it is crucial for them to have
the option to purchase footage as fast and economically
as possible. Since we provide top quality video material,
a user-friendly interface and an affordable cost structure,
we’re directly addressing the needs of the market. And as
the market continues to expand, so do we.
//footage.shutterstock.com
America’s most-watched public television station offers
thousands of downloadable clips available online, both
rights-managed and royalty-free. With 50 years of original
programming under its belt, WTTW Digital Archives offers
clips from seminal WTTW productions such as “Chicago
Tonight,” “WTTW Tours” (a scenic, travel and architecture
series) and “Remembering Chicago” (historical series).
As WTTW is based in Chicago, its library has a decided
emphasis on Chicago-based footage, but also features an
extensive amount of domestic and international footage.
In addition to its online library, WTTW offers free research
of its offline million-clip archive. As with many other online
vendors of stock footage, prices of each clip are kept under
wraps until a customer contacts a sales rep at WTTW.
//www.wttwdigitalarchives.com
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