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Screen Magazine - Index

Screen Magazine - Screen Magazine: Vol. 29, Issue 11a - Index

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Chicago 2016 Names Ogilvy Chicago
As Strategic Interactive Partner
Ogilvy Chicago, which includes Ogilvy
& Mather Advertising and the digital
and one-to-one marketing expertise
of OgilvyOne, will be the strategic
partner in redeveloping Chicago
2016’s digital presence.
“Winning the privilege of hosting the
2016 Olympic and Paralympic Games
requires the support and excitement of
Chicagoans as well as people from all
around the world,” said Patrick G. Ryan,
the chairman and chief executive
officer of Chicago 2016. “Ogilvy
Chicago’s Olympic expertise and
passion for this city are unquestionable.
We look forward to working with them
as we look to build our support locally,
nationally and globally through our
digital presence.”
“It is every marketer’s dream to be
part of such a big vision that has
the opportunity to change a city’s
landscape for generations to come,”
said Jack Rooney, the president of
Ogilvy Chicago and the North American
chief executive officer of OgilvyAction,
the global activation services company
for The Ogilvy Group. “We are proud to
partner with Chicago 2016 to further
develop the bid’s digital presence.”
Chicago is competing for the privilege
of hosting the 2016 Olympic and
Paralympic Games alongside cities
such as Baku, Azerbaijan; Doha, Qatar;
Madrid, Spain; Prague, Czech Republic;
Rio de Janeiro, Brazil; and Tokyo.
//www.ogilvy.com
//www.chicago2016.org
Sweet’N Low Celebrates 50th Birthday
One of America’s most well-known
and best-loved celebrities has teamed
up with one of its most well-known
and bes- loved brands. The celebrity
- Regis Philbin - is seen by millions of
fans every morning on the top-rated
“Live with Regis and Kelly” show. The
product - Sweet’N Low - is also seen
by millions every morning. Its cheerful
pink packet is known throughout the
world and recognized as “America’s
Original Zero Calorie Sweetener.”
“Sweet’N Low is celebrating its 50th
birthday, so we wanted to do something
really special for the brand,” explained
president and CEO, Jeff Eisenstadt. “I
always thought Regis exuded honesty
and sincerity. When you see and hear
him, you immediately like the guy.
When we found out he was an avid
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and long-time user, we jumped at the
chance to make him our international
spokesperson.”
The message Regis will convey in a
major television and print campaign
and on the sweetnlow.com website
is one of taste. With all the different
sweeteners to choose from, 30 million
people choose Sweet’N Low because
they like how it tastes in their coffee
and tea every morning.
“Some of these sweeteners say they
taste like sugar,” says Regis. “If I wanted
my coffee to taste like sugar, I’d use
sugar! To me, in my coffee, Sweet’N
Low tastes better than sugar! It’s got
that extra that extra zing of sweetness
none of the others have. Its taste is
unique and I love it! You can’t beat
pink, pal!”
You’ll find both Regis and another
longtime friend of Sweet’N Low, The
Pink Panther, starring together in a
multi-million dollar national television,
print, POP and outdoor campaign. The
television commercials began airing
May 27 on high-profile programs such
as “The Today Show,” “Oprah,” “Wheel
of Fortune” and “Rachael Ray.”
//www.sweetnlow.com