Screen Magazine - Index

Screen Magazine - Screen Magazine: Vol. 29, Issue 11a - Index

Seeing Spots
Brickyard VFX Scores For
NBA Playoff Commercial Campaign
Artist owned-and-operated bi-coastal
effects boutique Brickyard VFX completed
work on the ad campaign for the 2008 NBA playoff
and final championship games via agency Goodby
Silverstein & Partners (San Francisco). Entitled “There
Can Only Be One,” the campaign of more than 25 spots
was directed by long-time Brickyard collaborators Jonathan
Dayton and Valerie Faris of Bob Industries, and features more
than 40 NBA superstars, including Kobe Bryant, Shaquille O’Neal,
Kevin Garnett and LeBron James. The campaign first broke on
April 19, with additional spots continuing to debut throughout the
NBA playoff season.
Client: NBA. Agency: Goodby Silverstein & Partners. Executive Producer: Tod
Puckett. Assistant Producer: Timothy Plain. Creative Director/Partner: Jamie
Barrett. Associate Creative Directors: Ari Weiss, Stefan Copiz. Art Directors:
Jack Woodworth, Stefan Copiz. Copywriters: Craig Mangan, Ari Weiss, Jamie
Barrett. Production Company: Bob Industries. Production Contact: Bart
Lipton. Director: Dayton/Faris. DP: Christophe Lanzenberg. Line Producer:
Bart Lipton. Executive Producer: TK Knowles. Editorial Company: Lost
Planet. Editor: Geoff Hounsell. Assistant Editor: PJ Fabbrini. Producer:
Meagen Carroll. Executive Producer: Betsey Beale.Telecine: Stefan
Sonnenfeld @ Company 3. Mix: Rohan Young @ Lime Studios.
Visual Effects Company: Brickyard VFX. VFX Supervisor/Lead
Artist: Geoff McAuliffe. VFX Artist: Mandy Sorenson. VFX Artist:
Sean McLean. VFX Artist: Jimi Simmons. VFX Artist: Patrick
Poulatian. VFX Executive Producer: Kirsten Andersen.
VFX Producer: Diana Young. VFX Coordinator: Amy
Appleton. Graphics Company: EyeBall NYC. GFX
Creative Director: Jory Hull and Limore Shur.
GFX Producer: Allison Pickard.
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Kenny Chesney Tours The Corona Beach
Continuing to engage viewers with fresh twists to the brand’s iconic
advertising, Corona’s newest TV spot features a subtle yet unique
musical and visual twist courtesy of country music star Kenny Chesney.
In the new spot, “Bootprints,” Kenny Chesney’s music and persona
excites and surprises consumers on their journey back to the familiar
Corona beach. The number one imported beer in the U.S., Corona is
the official sponsor of Chesney’s 2008
“Poets and Pirates” Tour, which kicked
off in April and runs through September.
The 30-second spot was created by
Cramer-Krasselt (Chicago), the thirdlargest
independent ad agency in the
country and Corona’s long-standing
agency of record.
Client: Corona Extra. Agency: Cramer-
Krasselt/Chicago. Chief Creative Officer: Marshall Ross. Group Creative
Director: G. Andrew Meyer. Creative Director: Tom Lichtenheld. Art
Director: David Levy. Copywriter: Emily Sander. Executive Producer: Sergio
Lopez. Producer: Robyn Boardman. Director: Phil Joanou. Producer:
Paul Manix. Production Company: MJZ, Los Angeles. DP: Guillermo
Navarro. Editor: Nikki Vapensky. Edit House: The Whitehouse. Post
Producer: Carrie Holecek. VFX House:
A52. VFX: Simon Scott. VFX
Producer: Heather
Johann.
Caviar Director Bram Van Riet
Clarifies The Olympics For Sporza
Director Bram Van Riet of Caviar (Los
Angeles/Brussels/Amsterdam) choreographs
an athletic dance in the new 30-second spot
“Olympic” for Sporza out of Duvall Guillaume
(Brussels, Belgium). In preparation for this
summer’s Olympic games in Beijing, the Belgian
sports network is appealing to viewers to give
them the full story on all the impending action.
“Olympic” opens on a close up of a boxer’s
face, ostensibly sizing up his opponent.
Cut to a fencer, standing on a grounded
conductive mat and positioning his foil,
preparing for a challenge. A super appears
over the match - “68 disciplines in 17 days
can cause confusion” - and the tag appears
- “Sporza gives you a clear overview.”
Client: Sporza. Advertising Agency: Duval
Guillaume, Brussels, Belgium. Creative Directors:
Peter Ampe, Katrien Bottez. Art Director: Frederic
Lootens. Copywriter: Bart Van Peer. Production
Company: Caviar/Los Angeles. Director: Bram Van
Riet. DP: Stijn Van Der Veken. Line Producer: Mattias
Schellens. Exec Producers: Bert Hamelinck, Kato
Maes, Tom Weissferdt, Michael Sagol. Editor: Marc
Wauters. Post Production Company: Caviar/Brussels,
Belgium. Music: Sonicville, Brussels. Sound Design: Jean-
Louis Viroux.