Screen Magazine - Index

Screen Magazine - Screen Magazine: Vol. 29, Issue 11a - Index

Three New Campaigns From The Directors
At Chelsea Pictures
Christopher Quinn Scores With His Latest Campaign For
Major League Baseball And McCann Erickson/NY
With some help from All Stars including Prince Fielder, Dan
Haren, Jimmy Rollins and Dontrelle Willis, Christopher Quinn
directs inspirational youth-centered PSAs for Major League
Baseball and two of its important charities.
“Good Game” and “Conference” focus on RBI, or “Reviving
Baseball in Inner Cities.” This program helps raise interest
and awareness in baseball for inner city adolescents.
“Home Runs” and “Strikeouts” discusses the positive and
encouraging environment found at the Boys and Girls Clubs
of America.
An acclaimed documentary director (“God Grew Tired
of Us” and “21 Up America”), Quinn hits a homerun
with this campaign. He conveys a message of strength,
perseverance and dedication for today’s children.
Charles Mehling Channels A “Summer State Of Mind” For
Bud Light Lime And DDB/Chicago
On the eve of summer 2008, Anheuser-Busch is proud to
unveil its latest refreshing brew - Bud Light Lime. This new
beer aims to combine the “superior drinkability” of Bud
Light with the invigorating flavor of lime to create the
perfect summer beverage.
The campaign includes such spots as “Catch One” and “You
Can,” emphasizing Bud Light Lime’s capability to enhance
a summer afternoon. Each starts with iconic summer
images: a lawn chair, an outdoor grill, a few surfboards and
a dog basking in the sun with his frisbee. These summer days
Archives
�����������������
are made far more exciting when a group of hip,
young guys and gals bring out the ice-cold Bud
Light Lime and dance the day away.
Anheuser-Busch tapped the talents of director Charles
Mehling to direct for its product launch. The Chelsea
director uses his keen eye for beautiful imagery and
impressive camera work to successfully meld the concepts
of the perfect summer’s day and the refreshingly new Bud
Light Lime.
Larry Frey Directs A Charming New Spot For Wal-Mart And
The Martin Agency
Showcasing the store’s modestly priced but high quality
cosmetic products, “Beautiful” follows a woman as she
takes advantage of Wal-Mart’s wonderful products during
day-to-day tasks. Whether it be applying lipstick or taking a
warm bubble bath, she can appreciate the little things in life
because she knows they were affordably offered to her.
Larry Frey expertly conveys a delightful and relatable point
of view, all made a little bit better with help from Wal-Mart.
ar � chive/ n.;
A place or collection containing records,
documents, or other materials of historical interest.
www.screenmag.com