Screen Magazine - Index

Screen Magazine - Screen Magazine: Vol. 29, Issue 10 - Index

Behind The World of Transportation
TM Advertising (Dallas) has a new spot out
for EDS. This is the first production TM has done
for EDS. The new spots debuted this past weekend
during the EDS Byron Nelson Championship Golf
Tournament. The new theme line/tag is “Behind Success
There’s EDS.” It’s a unique, client centered global advertising
campaign demonstrating how it is the business ally behind its
clients’ success. Other campaign components consist of print,
online and new micro site, http://www.eds.com/sites/success.
Client: EDS. Spot Title: “Behind the World of Transportation.” Agency: TM
Advertising. Chief Creative Officer: Jim Walker. Group Creative Director: Bill
Oakley. Creative Director: Shep Kellam CD/CW, Bernard Park CD/AD. Agency
Producer: Stephanie Murdoch. Production Co: Directorz. Executive Producer:
John Gilliland & Jeremy Besser. Line Producer: Nancy Fulton. Director: Jeff
Bednarz. Editorial Company: Charlie Uniform Tango, Dallas. Editorial Producer:
Mary Alice Butler. Editor: Deedle LaCour. Music Company: Elias Arts. Music
Producer: Ann Haugen & Kala Sherman. Music Creative Director: Jonathan Elias
& David Gold. Composer: Kimo Kemp. Visual Effects Company: Superfad. Visual
Effects Producer: Danielle Hazan. Visual Effects Director: Camille Chu. Visual Effects
Artists: Ryan Zunkley & Miles Kinghorn. Sound Mix Company: Charlie Uniform Tango.
Sound Mixer: Jake Kluge. Colorist: Mike Pethel, Company 3, Santa Monica.
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Leo Burnett And GARTNER Go Back To College With “Dorm Room”
In a new spot created via Leo Burnett, James Gartner takes us inside
a “Dorm Room,” where some college girls try to come up with the
best message to place in Hallmark’s new Recordable Card; the result
is a rocking Mothers Day message. The spot ends on a humorous note
as “Mom” tears up at the unbelievable message. Chris Claeys of Cutters
(Chicago) edited the spot, with James Gartner from GARTNER (Los
Angeles) as director. The spot is airing now.
Client: Hallmark. Spots Title(s): “Dorm Room.” Agency: Leo Burnett. Executive
Creative Director: Tim Pontarelli. Art Director: Sarah Gleason. Copywriter: Jane
Koh. VP, Content Architect: Tom Keramidas. Production Company: GARTNER.
Director: James Gartner. DP: Tom Olgeirsson. EP: Rich Carter, Don Block, Elaine
Behnken. Producer: Roger Petrusson.
Editorial: Cutters. Editor: Chris Claeys.
Shoot Location: Los Angeles.
Beautiful Hair Never Looked So Fierce
Salon Selectives® has teamed up with Laughlin
Constable (Chicago) to create the new spot
“Hydra.” The campaign creates a new genre of
advertising for the hair care category – action
fashion – as a springboard to reinforce the brand’s
core message: with Salon Selectives, women can
choose the combination of products that will
allow them to look and feel their best, “like they
just stepped out of a salon.” Anne West, chief
marketing officer for Salon Selectives stated,
“The new campaign leverages the brand’s
original core messages of transformation and
customization while modernizing the theme.”
Client: Selective Beauty Brands, LLC. Agency:
Laughlin Constable - Chicago/Milwaukee. Creative
Director/Copywriter - Kirk Ruhnke. Creative
Director/Art Director - Mark Drewek. Agency
Producer: Phil Smith. Directors: The Cronenweths
- Tim Cronenweth & Jeff Cronenweth/Untitled
Los Angeles. Editorial: Foundation Post - Chicago.
Editor: Tom Pastorelle. Music: Track Attack - Chicago.
Sound Design/Mix: Another Country - Chicago.
Engineer/Sound Designer: Robert Marshall.