Screen Magazine - Index

Screen Magazine - Screen Magazine: Vol. 29, Issue 8 - Index

Blind, a design/production studio based in Santa Monica
and New York, recently produced a 30 second spot, “Fourth
and Inches,” for Russell Athletics out of The Richards Group
(Dallas). In the spot, Blind visualizes the intense pressure and
personal isolation athletes’ experience. Blind took on the
project, and a second 60 second spot, “Multisport,” from
concept through production -- including live action, design,
animation and editorial. The spot offers a highly stylized
presentation of a dramatic moment in football as a way of
asking: if you could see and hear an athlete’s intensity, what
would it look like? What would it sound like?
Blind’s creative director/director Erik Buth collaborated with
creatives from The Richards Group to develop storyboards
deconstructing segments from each spot. The designers then
interpreted key moments, anticipating the sound design
and determined what the animations would look like. The
team brought the idea to life by creating animated sound
waves representing
rapidly increasing
heartbeats, heavy
breaths, grunts and
other abstract and
dissonant sounds.
Also this Spring,
Blind partnered
with mega-retailer Gap Inc. Together they discovered the
sound of color through five original songs composed and
recorded by emerging musicians. Gap also partnered with
five filmmakers to interpret each original song into a music
video. The Raveonettes, a Danish post-punk duo, interpreted
black and white in a soulful, rhythmic song that explores the
idea of contrasts. For the “Black/White” video, Blind’s Chris
Do explored light and shadow, as well as the opposing and
contradictory forces black and white represent.
//www.Blind.com
����������������� Visit www.screenmag.tv for more daily news than ever before!
Compiled By CJ Arellano and Liz O’Neill
Culver City (Calif.)-based design/ production hybrid
The Famous Group (TFG) helped create a ‘bling-filled’
interactive website this spring for the 2009 Toyota Corolla,
“Live The Dream.” TFG lent their design savvy to the project,
creating the look and feel of the site, while LA-based Red
Interactive handled the programming.
TFG was approached by Saatchi and Saatchi (LA) to
manufacture an original, cutting edge site for the newly
designed 2009 Corolla. TFG came on board to provide
the website with an opulent, photorealistic and interactive
world in which the new car could live. TFG’s mission was
to show that the new Corolla, although affordable and
accessible to any class, could easily exist in the world of the
rich and famous.
Starting from
wire-frame mockups,
TFG created
the look and feel
of the Dream
Estate through
photorealistic 3D
renders of the car
and a combination of 2D/3D matte paintings for the various
environments of the estate grounds; 2D animations of
the wild life, humans and aquatic effects. Elements were
rendered out and passed along to programmers at Red
Interactive to embody everything for the final website. From
magnificent lush landscapes of the stately mansion, the
Lear jet, roaming peacocks, polo players, Maltese Falcon
yacht and chinchillas, this TFG-created world encompassed
everything and more for the new Corolla to “Live the
Dream.”
//www.thefamousgroup.com/
//www.toyota.com/corolla/demos.html