Screen Magazine - Index

Screen Magazine - Screen Magazine: Vol. 29, Issue 8 - Index

Alliance For Climate Protection Launches
Unprecedented Mobilization Campaign To Solve Climate Crisis
The Alliance for Climate Protection (Palo Alto, Calif.) launched a multiyear,
multi-faceted campaign designed to engage the American public
and ignite a movement to address one of the most important issues facing
civilization: solving the climate crisis. By broadly shifting public opinion to move
past a ‘tipping point,’ the Alliance’s “We” campaign will help embolden leaders
to offer genuinely effective policies, programs and laws that will sharply reduce
emissions of CO2 and other greenhouse gas pollutants. The Alliance’s three-year,
commercial-scale campaign will fund an aggressive and innovative online activation
and mobilization program supported by nationwide television, print, radio and online
advertising all geared towards engaging 10 million supporters to drive policy change.
Client: Alliance for Climate Protection. Creative Director: Sean Riley/ Brian Collins. Copywriter:
Raymond McKinney. Art Director: Ty Harper. Strategic Planner: Matt Williams. Management
Supervisor: Carol Gordon. Agency Broadcast Producer: Brian Camp. Agency Assistant Producer:
Katie Chirgotis. Stock Footage Company: Getty Images/New York. Additional Footage: Horizon Wind
Energy/Houston. Communications Coordinator: Jennifer Varadi. Editorial Company: Thoughtstream
Media/Richmond, VA. Editor: Scott Malkie. Post Facility: Thoughtstream Media. Visual Effects
Company: Superfad/New York. Audio Post Company: Rainmaker Studios/Richmond, VA. Engineer:
Jeff McManus. Mixer: Mike O’Connor. Music: Black Iris Music/Richmond, VA. Composer/Arranger:
Black Iris. Sound Design Company: Rainmaker Studios/Richmond, VA. Sound Designer: Mike
O’Connor. Voiceover talent: William H. Macy.
Trio Of Animated :30s For
Efficiency Vermont And KSV
Make The Case For Green Energy
Multi-disciplinary creative studio Thornberg & Forester
(New York) recently completed a series of animated
30-second spots for Efficiency Vermont, a nonprofit
organization providing energy-saving advice to households
and businesses across the state. The campaign, created
through Kelliher Samets Volk (Vt., Mass., NY), introduces Jessie
“Fewer” Watts, a compact fluorescent light bulb-as-hero
character who saves the day (and energy) in a series of humorous
vignettes. T&F creative director Scott Matz used his creative
cunning to invoke a visually compelling CGI Wild West environment
for each spot while underscoring the green message. Working
with the team at Thornberg
& Forester on this project
was a great collaborative
and creative experience,
says KSV producer Tamara
Jones. “The skills and talent
they brought to the project
helped us to realize our
creative vision in a way
that continues to earn our
client accolades.”
Client: Efficiency Vermont.
Agency: Kelliher Samets Volk. Producer: Tamara Jones. Chief Creative
Officer: Linda Kelliher. Creative Director/Art Director/Copywriter: Bill
Stowe. Production: Thornberg & Forester, New York. Animation/
CG Director: Scott Matz. Executive Producer: Elizabeth Kiehner.
Producer: Joe Glass. Modeling/Set Design: Dan Fine. Character
Rigging: Nick Johnnides. Animators: Taryn McGlaughlin,
Nick Johnnides and Bradley McGlaughlin. Final Lighting
and Rendering: Paul Liaw. Editor and Compositing:
Scott Matz. Audio Post & Sound Design: Soundtrack
Boston. Engineer: Brian McKeever.
����������������� Visit www.screenmag.tv for more daily news than ever before!
Director Gets Kids To
Talk Germs In New Dixie Ad
“You should not share your germs, just share
your toys,” is the way one young boy succinctly
sums up the problem of hygiene in a delightful
new spot for Dixie directed by STORY’s (Chicago)
Bob Ebel. “Our approach to working with kids has a
history of selling,” Ebel says. “Consumers connect
to the honesty of our kids.” Letting kids be kids
sounds like a simple formula, but to pull it off as
Ebel does for Dixie requires a master’s touch. “We
worked hard to find great characters to deliver
the Dixie story in a simple and heartfelt way,” he
says. “That’s why this spot is different from most.”
Client: Georgia-Pacific (Dixie). Agency: Eric Mower &
Associates, Atlanta. Creative Supervisors: Walt Kuhn
and Chad Wall. Director of Broadcast Production: Laurie
Wolff. Account Supervisor: Ashley McVey. Senior Partner:
Tom Armentrout. Partner/Executive Creative Officer:
Michael Cunningham. Production: STORY, Chicago.
Director: Bob Ebel. Executive Producers: Mark Androw and
Cliff Grant. Producer: Jason Schettler. Head of Production:
Mary Lagenfeld. Editorial: Jam Edit, Atlana. Editor: Eddie
Kessler. Executive
Producer: Molly
Baroco. Telecine:
Color Bay, Atlanta.
Mix: Doppler Studios,
Atlanta. Engineer:
Michael Hastie.