Screen Magazine - Index

Screen Magazine - Screen Magazine: Vol. 29, Issue 7 - Index

MAKE Shoots Hoops With The Hartford
MAKE and Campbell Mithun (both Minneapolis)
joined forces to create three spots for The Hartford
Financial Services Group, which aired during this year’s
NCAA tournament. The spots aim to symbolize the company’s
goals of security and stability.
Client: The Hartford Financial Services Group. Agency: Campbell
Mithun. Creative Director: Pete Winecke. Art Director: Amanda Whitacre.
Copywriter: Gary Stepniak. Producer: Bill Smallacombe. Animation: MAKE.
Creative Director: Danny Robashkin. Designers: Andrew Chesworth, Joe Kim,
Kevin Wisdom, Aaron Dabelow. 3D Artists: Kevin Wisdom, Aaron Dabelow, Tyson
Ibele. Motion Graphics: Andrew Chesworth, Kevin Wisdom, Aaron Dabelow, Danny
Robashkin. Music: Emoto Music.
Cramer-Krasselt Goes Skating
Cramer-Krasselt/Milwaukee’s new spot for
CCM, the largest hockey
equipment manufacturer
in the world, begins in a high
school biology class. A hockey
skate is built with images of atoms,
veins, tissue and muscle. The tagline
is “Built to be a part of you.”
Client: CCM. Spot Title: “Anatomical.”
Executive Creative Director: Chris Jacobs. Art
Director: Jim Root. Copywriter: Ray Boome.
Creative Director: Curtis Smith. Executive
Producer: Kara Harris. Director: Ben Grossmann.
Production Company: The Syndicate. Music/
Sound Design: Machinehead.
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Limbo Films And R/West Sell Cars
Portland, Ore.-based Limbo Films created six new
spots for the regional Brondes Ford car dealership.
Currently, the spots are airing in Toledo, Ohio. A slick
salesman who will do whatever it takes to sell is the
focus of the ad campaign.
Client: Brondes Ford. Spot Titles: “Meet Richard,” “Underwear,”
“Cannon,” “Sumo,” “Billy D” and “Boss.” Creative Director:
Sean Blixseth. Producer: John Basso. Director/DP: Gary Noltan.
Production Supervisor: Cathy Cox.
Jim Sonzero Directs
Video Game Thriller For Sega
Film director Jim Sonzero (“Pulse”) and Chelsea
Pictures teamed up for “File Room,” which shows an
ordinary office worker doing battle with otherworldly
creatures. Customers are “haunted” to visit there nearest
video game supplier.
Client: Sega. Spot Title: “File Room.” Production Company:
Chelsea. Director: Jim Sonzero. Executive Producers:
Allison Amon, Lisa Mehling, John LaChapelle. Director
of Photography: Mark Plummer. Advertising: Duncan/
Channon CA. Executive Creative Director: Parker Channon.
Associate Creative Director/Copywriter: John Munyan.
Associate Creative Director/Art Director: Ken Hall. General
Manager: Amy Berkenfield. Account Supervisor: Dalane
Bollinger. Producer: Stephen Kay. Production Director:
Jacqueline Foder. Editorial: Cake. Producer: Patty Gaskey.
Editor: Bob Mori. Visual Effects: Pi. Effects Supervisor: Josh
Kirschenbaum.