Screen Magazine: Vol. 29, Issue 1

Screen Magazine - Index

Screen Magazine - Screen Magazine: Vol. 29, Issue 1 - Index

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��More than 70 years.
��Roughly 200.
��Colle + McVoy offers a
broad range of traditional and non-traditional
advertising ideas. We look for unique ideas that
come from the core of the product or service
and then bring them to life within the lives of
consumers.
�� Erbert & Gerbert’s, General
Mills, Johnson & Johnson, Manhattan Toy,
Minnesota State Lottery, Recreational Boating
and Fishing Foundation
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Mike Fetrow (Executive Creative Director)
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Kari Niessink (Director of Creative Services)
Ramon Nuñez (Broadcast Production Manager)
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�� We prefer that the director,
animation house, VFX studio, editor and music
reels come in through our assistant producers
and editors. We push hard for our younger
talent to soak-up information to share with the
entire agency.
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There is no one formula that makes a reel “click”
for the creative or producers, but we do want to
see balance in the sensibility of the story being
told; in the film and/or lighting; of good ideas
and great execution; of solid, historical work
with relevant, new work; in the range of what
an artist can do. Lastly, we don’t recommend
sending 10-15 spots just to beef up a reel. Send
us your best spots for the job. Think of quality
over quantity as a rule.
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�� We look for
production companies with people who
understand the need to be as scrappy and as
integrated as we are. We want them to be
as guerilla-minded as we are, working that
mentality through every aspect of the job. Most
of all, we look for a partner who will nourish
the creative.
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Local production crews work tirelessly with
little complaint, the Minneapolis market is united
in its efforts to support the industry locally, and
the local production community hungers for
unique and ground breaking creative. Who
wouldn’t love a creative community like that?