Screen Magazine - Index

Screen Magazine - Screen Magazine: Vol. 29, Issue 6 - Index

Reelworks Partners With
Momentum For Animated Aquatica Campaign
Reelworks animation director Bruce McFarlan said
Momentum’s (St. Louis) creative team emphasized the
personalities of the animated characters. “Within a few short
seconds, we needed to establish them as friends who like to
tease each other,” McFarlan said. “It’s all about high-energy fun,
and of course, water!” “The
dolphins in the commercial
are 3D animation,” said
Reelworks executive producer
Audrey Robinson Favorito, who
also pointed out that a blend
of traditional hand-drawn and
3D animation techniques is
integrated throughout the
campaign.
Client: Aquatica, SeaWorld’s
Waterpark. Ad Agency:
Momentum, St. Louis. Creative
Director: Joe Ortmeyer. Art Director: Dave Stallman. Copywriter: Amy
Venturella. Producer: Larry Israel. Production Company: Reelworks
Animation Studio, Inc., Mpls. Animation Director: Bruce McFarlan.
Assistant Animator: Bret Farley. Digital Artist: Thom Waters.
McKinney Partners With Coldwell Banker
Most consumers know what to expect from real
estate commercials: Picket fences, manicured
lawns, and “sold” signs. Coldwell Banker and
3D Animation: Flurry Studios, Mpls. Producer: Neha
McKinney (Durham, NC) have launched a new
Upadhyaya Lang. Executive Producer: Audrey
integrated campaign that breaks through the “sea
Robinson Favorito. Final Mix: Technisonic
of sameness” and shows consumers the best of both
Studios, St. Louis.
worlds: easy to use online tools and experienced
agents who can guide them through each step to
home ownership. Founders Coldwell and Banker have
always been known for their pioneering spirit and
passion to innovate.
Agency: McKinney. Client: Coldwell Banker. Title: “Portraits”
Campaign. Executive Creative Director: Jonathan Cude.
Group Creative Director: Ellen Steinberg. Art Director: Bob
Ranew. Copywriters: Keith Greenstein, Jonathan Cude, Jenny
Nicholson, Sanders Hearne. Senior Broadcast Producer: Josh
Backyard’s Rob Pritts Shows The Dark
Eggleston. Broadcast Coordinator: Leslie Riley. Production
Side Of Cute in New Spot For 7UP
Company: Park Pictures. Director: Alison MacLean.
Peter Rabbit, the Easter Bunny, Thumper: all of these
Director of Photography: Manuel Ruiz. Editorial Company:
familiar creatures are recognizably cute and cuddly.
McKinney. Editor: Erin Gurdziel.
They’re also known to have a particular fondness for vegetables.
But in Backyard Director Rob Pritts’ newest spot for 7UP, the garden
dwellers are lured to the farmhouse in search of the sparkling citrus
beverage, now made with 100% natural flavors.
7UP “Bunny Burp.” Client: 7UP. Agency:Y&R
San Francisco. Executive Creative Directors:
Scott Larson, Brad Berg. Creative Director/
Copywriter: Paul Carek. Art Director: Chris
Toffoli. Executive Producer: Debra Trotz.
Producer: Kate Lee. VP Account Director:
Louise Felton. Account Director: Maureen
Bitter. Account Supervisor: Julie Maniscalco.
Broadcast Business Manager: Mary Marhula.
Production Co: Backyard. Director: Rob
Pritts. Executive Producer: Kris Mathur. Head of Production: Peter Steinzeig.
Producer: Carr Donald. Director of Photography: Brendan Galvin. Art Director:
Jennifer Ritchey. Production Designer: Brian Bransetter.
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MOTION504 Brings Illustrations
To Life In Stylized Spot For Wildblue
Design and animation studio motion504 (Minneapolis)
recently completed a stylized animated spot for ad agency
Paulsen Marketing Communications (Sioux Falls, SD) and
WildBlue, a satellite-speed
Internet provider. Inspired by
the client’s current illustrated
print campaign, “Why Wait”
is a journey into a colorful
2D world, highlighting
WildBlue’s Internet
reach to virtually
every corner of the
US. The charming spot concludes with the tagline,
“High-speed Internet. Out of the blue.”
Client: WildBlue. Ad Agency: Paulsen Marketing
Communications. Associate Creative Director: Katie
Levitt. Art Director: Kristie Weiberg. Illustrator: Mike
Dowling. Design and Animation Company: motion504.
Creative Directors/Designers: Amy Schmitt, Andy
Reynolds and Scott Wenner. Executive Producer: Eric
Mueller. Music and Sound Design Company: BWN.
Composer/Sound Designer: Carl White.